British mobile phone company '3', a unit of Hutchison Whampoa, based in Hong Kong, has announced it will offer unlimited mobile Internet access to U.K. customers starting tomorrow, according to the NYT.
"This is another maverick move by a known disrupter," said Emma Mohr-McClune, an analyst based in Germany for Current Analysis, a research firm in Sterling, Virginia. "I don’t think this is going to set a trend, but if 3 takes market share, it might."
3 has six million phone customers in total, including about 1.5 million mobile Internet customers. The company’s basic mobile broadband package, called The One Plan, costs £25, or $39.50, a month and, before the announcement Tuesday, limited Internet downloads to 1 gigabyte a month. Customers over the limit had to pay 10 pence for every additional downloaded megabyte.
3 is also allowing customers to tether. Hopefully this catches on with the other mobile networks.
*thanks iclarified*
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